Attractive brands in the tourism industry – from image to position
A significant part of the effort to attract more visitors to the Swedish destinations is the brand. The project ''Attractive brands in the tourism & hospitality industry", which was run 2016-2018, aimed to develop a tool to measure brand image, and to increase knowledge of brand image and brand awareness. The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF) funded the project.
Reference group
Swedish Lapland Visitors Board
Visit Luleå
Destination Jönköping
Icehotel, Jukkasjärvi
Kungliga Operan, Stockholm
Publications
Researchers
- Associate Professor Maria Ek Styvén, Project Manager
- Professor Åsa Wallström
- Senior Lecturer Tim Foster
- PhD student Carola Strandberg
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