DIGIVÄX – Digital strategies for growth in the hospitality industry
How can the hospitality industry in Norrbotten work with digital channels to inform, communicate and interact with tourists? The project DIGIVÄX, conducted during 2014 - 2015, contributed with knowledge in this area. The project is partially funded by the County Council within the innovation strategy for the county of Norrbotten.
Researchers
- Professor Åsa Wallström, project manager
- Associate Professor Maria Ek Styvén
- Associate Professor Anne Engström
Reference group
Swedish Lapland Visitors Board
Visit Luleå
Boden Turism
Treehotel
Brändögruppen
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