The Tourist of Tomorrow - How should the hospitality industry respond to the e-generation?
The tech savvy e-generation is already here - but these young people are also future tourists. The project The Tourist of Tomorrow", which ran 2014 - 2016, aimed to prepare the hospitality industry for the meeting with the e-generation. The R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF) funded the project.
Researchers
- Professor Åsa Wallström, project manager
- Associate Professor Maria Ek Styvén
- Associate Professor Anne Engström
- Assistant Professor Tim Foster
Reference group
Swedish Lapland Visitors Board
House of Technology, Lulea
Stockholm Visitors Board
ABBA The Museum, Stockholm
Publications
Updated: